Profitable category development and seeking new business opportunities across the country
Development of new categories cater to the demands of the customers
Managing relationships with the 40+ vendors ranging from medium to big retailers.
Maintaining existing relationships with clients and new business development with excellent customer support & follow-ups.
Effectively increasing the portfolio by onboarding new vendors.
Increasing the assortment by 45% to positively achieve monthly targets of the entire category.
Strong coordination with different internal departments such as onsite, marketing, finance & warehousing to effectively execute vendor requirements.
Strategic planning, execution and analysis of marketing campaigns to maximize on sales.
Utilizing marketing mix to effectively develop 2 private label brands which became top selling brands of the category
Training new hires of the team.
Set up reporting, KPIs and tools to follow the performance of Vendor Managers
Defining and implementing the growth strategy for the category with understanding of internal and external variables that impact the business, ensuring alignment with broader business goals and vision.
Defining assortment priorities for the category and overseeing acquisition of new vendors.
Optimizing mix between Retail outright buys and Marketplace.
Driving brand engagement and brand sales performance through joint business planning and regular business reviews.
Identifying opportunities for process improvements, innovation and scale within the category.
Owning the category sales and profit performance, including planning & forecasting.
Managing and coaching a team of key account managers (Lahore) to bring the best products online at the best price.